A $275 Bottle of Wine

A Brand-New Winery, Parable, Had to Pick a Price. This is How They Did It.

Two weeks ago, I went to a lunch for a brand-new Napa wine called Parable that is being released this week. You might be asking why I get invited to these things, since I am not a wine writer. I, too, wonder this. And, like you, I ask this question silently, only you do it because you’re reading and I do it because I don’t want to get un-invited.

As we s…